Day Seven: Press Releases
I completely understand that not all homes are press release "Worthy". However some are worthy of a press release such as a famous or semi famous person's home being put up on the market. If you are a creative writer than even a simple shack could be put on the market.
A few years back I caught a press release about a dumpy little shack that was on the market for over a million bucks. The press release was creatively written and an appropriate disastrous image was used to make me say, "What the heck?" and proceed to click on the link to read more. It turns out that dumpy little shack was in Las Vegas on a prime location which probably has a condo skyscraper on it now.
Are you selling the last lake front estate on Lake Norman in North Carolina? Isn't that something to send out a press release about?
EXTRA EXTRA
Last Lakefront Property in Lake Norman Up for Sale!
Written by Estelle Brown, a Lake Norman Real Estate Agent - 2/10/2009
About two weeks ago I caught via Twitter that a Realtor was doing a 70 hour straight open house event. While I didn't look too much into the details, this SCREAMS Press Release!
Did you just merge with another office in the area? Press Release!
Did you change companies? Press Release!
New Developement of Homes? Press Release!
Twice as many homes sold in 2009 than 2008? Press Release!
Besides the fact that people read these things, the other advantage would be several new links to your website. If your press release content has links within it and the receiving news source publishes as is then you've just picked up a link. Additionally, a press release can be used as a selling point to attract sellers.
Go to Google and type in, "Online Press Release". You'll come up with a ton of places where you can submit press releases. Many distribution websites have some kind of free submission and others charge a fee. If you have a luxury property and are an extremely tallented creative writer than I'd suggest investing in PRWeb.com every now and then for maximum exposure & distribution.
Tomorrow:
Sincerely,
John F. Jones III
Find me on: Twitter | LinkedIn | Trulia | Active Rain
My Previous Post In This Series: Day Six - Online Property Marketing
Great advice - there always is an angle - it may not be the house... but there is always a human interest story that could be.