Day Five: E-Mail Broadcast Marketing - Realtors
As a Realtor you have every tool available to you to inform other Realtors in your office and out of your office of current properties you are marketing. By educating them on what is available you are further improving your odds of selling a home even more quickly than other Realtors in your area.
You Can't Simply Blast an E-Mail to Every Realtor in a 50 Mile Radius
I'd say that in almost all of the United States there is easily enough property surplus that your competitors won't give a damn about your two bedroom one bathroom home. Additionally your e-mail is most likely going to be considered spam and deleted.
There are ways of getting your properties in front of other Realtors more often than others though via e-mail blasts. You MUST build relationships with those in and out of your office in order to be able to have an in with them so that they won't be offended by your solicitations. Here are a few pointers:
Realtors In Your Office
- Brokers - Make it a point to send a weekly and monthly office property roster
- Realtors - Send a weekly or monthly team property roster (For those that are teams)
- Spend more time at the office which allows you to associate and be-friend more Realtors in the office.
- Volunteer more at company events including meetings to be more visible and again befriend other Realtors in the office.
- Purposefully make time to attend open houses from other agents in the office. Show your support, familiarize yourself with the property that you might have a lead for yourself and build lasting friendships or acquaintance status.
- Invite Realtors in the office to tour your own open houses.
Realtors Out of Your Office
- Attend open houses as much as possible.
- Attend Chamber Mixers or other local events; it is likely that other Realtors will be there and soon enough you'll get to know them.
- Purposefully go out of your way to point out a flaw or two with a listing you find in the MLS that could be corrected. The Realtor may not have realized and be appreciative.
- During Christmas send a basket of goodies to select Realtors that you know are power house agents.
Building working relationships allows you to get away with an e-mail blast or two every now and then. You might be able to get away with this once or twice a month but be careful not to abuse the relationship.
One last thing...
Personalize each and every e-mail you send out. Remind the Realtor of the great time you had discussing a flooded basement or something funny that happened back in college. Get PERSONAL as this goes a long way towards your e-mail being spam or a warm and inviting e-mail from a friend.
Today is the half way point for this 10 day series. If you've just started reading then I welcome and encourage you to take a quick glance at the past posts in this series. Here are the topics:
Day One - Multiple Listing Service (MLS)
Day Two - Website Property Search Tools
Day Three - Website On Page Promotion
Day Four - 3rd Party Property Vendors
Tomorrow: E-Mail Broadcast Marketing - Past Leads
Sincerely,
John F. Jones III
Find me on: Twitter | LinkedIn | Trulia | Active Rain
My Previous Post In This Series: Day Four - Online Property Marketing
Excellent advice, and the true meaning of networking is outlined, here. It's about sincere connections. Thanks for the post.
Great advice - we do some area wide e-blasts. However, the most successful are those that are personal addressed and targeted based on their professional interests.