Day Four: 3rd Party Property Vendors
Your MLS might technically be considered a property vendor type website but more specifically vendors are websites like Trulia, Zillow, Yahoo Real Estate and many others.
The more locations you are able to advertise a property the better the odds of picking up leads and an even better chance that many of your competitors aren't taking advantage of as much property promotion as you are.
The good news is that you don't have to take the time to submit to each and every vendor one at a time. In many instances your MLS already exports properties to these vendors. In other instances your Brokerage might export properties to these vendors and in some cases even the company hosting your website will have vendor relations.
What you should do is ask your MLS, Broker and web hosting company which websites, if any, they export to. Once you have an idea of who they feed to and who they don't feed to you can at that point manually submit to the other vendor websites.
Here is a SMALL list of vendor websites you could possibly be marketing your properties on:
- Trulia
- Zillow
- Yahoo Real Estate
- Google Base
- Backpage
- FrontDoor
- Oodle
- Lycos (Syndicates from Oodle)
- Local.com (Syndicates from Oodle)
- Vast
- Craigslist (No Export, Manual Only)
- HotPads
- DotHomes
- Enormo (International + fee)
- HomeFinder
I'm only one marketing specialist. You as Realtors can probably come up with twice as many places to advertise properties online at that I've possibly never heard of. If you would be so kind and share others in the comments of this post I'll add the vendor website as well as a contribution link to your website or AR profile next to it.
Tomorrow: E-Mail Broadcast Marketing - Realtors
Sincerely,
John F. Jones III
Find me on: Twitter | LinkedIn | Trulia | Active Rain
My Previous Post In This Series: Day Three - Online Property Marketing
