In the past we've been able to view just how many impressions our local listings on Google has received and how many clicks we've received from the simple step of adding our business's to Google's local search.
Today Google rolled out with what I'd consider a major update. This update comes with a lot of extra useful statistics that we've not had before about our local listings such as what terms people searched and then seen your listing, what specific action they took when they clicked on your listing (More Info, Driving Directions, clicks to your website) and a handful of other very useful bits of information.
I've written a post on a social media site for marketers where you'll find screenshots of this data and some extra opinions on why this new data is useful. My intentions are not just to get you to visit this other site where the post is but at the same time I don't want to duplicate the post here as I have run out of time for the moment. If you are interested please feel free to check it out at: http://www.pickysite.com/blog/65.html
Sincerely,
John F. Jones III
