This morning I came across a post written by Fran Gatti in Crescent City California titled, "Are REALTOR.COM Enhancements Worth the Money?". The post itself is an excellent topic to cover and at this time over 150 people have weighed in on their opinions.
I work with many Realtors and they have almost all asked me at one point in time or another if Realtor.com is worthwhile. I always turn the question around and ask them what their definition of worthwhile is:
- Do you expect leads? How many? How often?
- Do you expect increased traffic / exposure to your website from these enhancements? How much more traffic would you expect? How will you successfully track this?
- Is having enhanced listings going to be a STRONG selling point to potential sellers? Is this alone worth the fee for all of your listings? Some of your listings?
- Which enhancement package have you looked into / researched?
- Have you asked others in your office / area if they use it and what results they have experienced?
This almost always gives my customers perspective to keep in mind when considering the use of Realtor.com. Once they end up contacting them for package and pricing information, if they make it that far, they almost always pass on the opportunity.
You can reasonably ask the above five questions with anything you are looking to invest time or money in and probably should.
Sincerely,
John F. Jones III
